The Slippery Slopes of Sochi

"What are you going to do? Dice me, slice me, or peel me? There are so many choices!" --Jim Carrey, The Truman Show

It's wintertime in Kentucky, and this year we haven't had to travel to have a bit of the Olympic experience. In my back parking lot we've been plagued by black Avalanches with dark windows and fast-moving vehicles with unfriendly drivers in just the last week alone. When I'm not skating across a slippery lot to move my car, I'm pushing the recycling bin down an icy incline while hoping not to get brained, like the hockey coach who was recently hit by a puck, by something falling from the fire escape (I'm told it had a loose bolt a while back).

To give the Olympics their due, watching on TV is almost as hair-raising at times as real life. I've been a little less immersed in the Games this time than I sometimes am, and I'll tell you why. I usually enjoy the Olympics for the sportsmanship, the sheer athletic ability, and the sight of competitors coming from all over the world to participate. Pierre de Coubertin promoted the modern Olympics as a "festival of human unity," hoping to imbue them with some of the sacred purpose they originally served in ancient Greece. While one strains at times to detect qualities of brotherhood, sisterhood, and unity amid the commercialism and hype of today's Games, it's still there in the sincere efforts of athletes who push themselves to achieve more than they thought possible. It's there in the sight of competitors applauding others who have won honestly, appreciating their accomplishments in a sportsmanlike way. It's there in the human interest stories.

This year, though, I seem to detect even more politics than usual swirling about the Games. There's also a bit more showboating, many oddly dramatic costumes, mannerisms, and speeches, and a stilted quality to some of the commentary. Huh? Say what? All I want to do is enjoy athletic feats, not feel like I'm being asked to figure out what someone is trying to sell. I'm reminded of the scene in The Truman Show (in its own right a hilarious commentary on the blurring of real life, entertainment, and marketing) in which Truman's wife stops in the middle of a scripted conversation, looks at the camera, and pitches a particular brand of cocoa.

Is this the future of product placement? Is it mass hysteria? Something in the water? It's as much like watching Kabuki theatre or opera as it is an athletic competition, and the Olympics don't need that, in my opinion. The things skilled athletes can do on skies, sleds, boards, and skates don't need enhancement, which just gets in the way. The crux of the problem is that--to borrow John MacAloon's performance categories once again--there seems to be much less ritual and festival and much more spectacle and gamesmanship this time around. Just an impression on my part.

So my enjoyment has fallen off, and I've found my attention straying at times. I've even watched some of the competition with the sound turned down. When I can forget all the histrionics and distractions and become absorbed in the sheer mechanics of the athleticism, I'm still amazed at what people can do. The scenery is gorgeous and provides more than enough drama as a backdrop to all the action. I have to think the atmosphere of hyperreality surrounding the Games must be terribly trying to the competitors, who have enough to do to keep their concentration focused. Possibly they're used it.

The charm of the Winter Olympics lies in watching someone careen down an icy mountain at top speed, or twirl through the air and land gracefully on skates, without having to do it yourself. It's largely a vicarious thrill; I'm content to tune in from the relative safety of my couch. I've even been known to drink a mug of hot cocoa while watching, but it's usually not the brand someone else is selling. I like to reserve those decisions for myself.