I read a few days ago about the pending acquisition of Beam Inc. by the Japanese company Suntory Holdings. Beam is the producer of Jim Beam and Maker's Mark, both legendary Kentucky bourbons. (Jim Beam is made in Clermont, KY, and Maker's Mark in Loretto, KY.) But what, you might ask, does bourbon have to do with mythology?
Actually, a lot, especially when it comes to Kentucky. I don't know if all the stories you hear about bourbon are literally true, but they are certainly colorful, like the one about bourbon being invented by a Baptist preacher, Elijah Craig. If it isn't true, it ought to be. (What is a fact is that Heaven Hill Distilleries in Louisville and Bardstown produce a bourbon named for Elijah Craig.) Other facts about bourbon: it's made from a corn-based mash requiring a very painstaking distillation and aging process, and it's aged in charred oak barrels.
The history of bourbon-making in Kentucky goes back to the 1700s, with even George Washington playing a role. When his administration levied a tax on distilled liquor, farmers and producers in western Pennsylvania protested, and the Whiskey Rebellion was born. Many distillers moved west to Kentucky. Unlike their compatriots back east, Kentucky distillers used a mash based on corn rather than rye or wheat, thus creating the special type of whiskey called bourbon.
Many of the companies that make Kentucky bourbon have been doing it for a long time, and their websites are full of facts and lore. You learn about things like the Angel's Share and the Devil's Cut, barrel staves drying in the summer air, "Old Tub," and a lot more. According to the people at Maker's Mark, a previous company chief, Bill Samuels, Sr., ceremonially burned the family's original bourbon recipe and set the drapes on fire in the process. Heaven Hill was founded by five brothers after Prohibition ended. Jim Beam's site says that when Ulysses S. Grant, a bourbon aficionado, was called a drunk, Abraham Lincoln told the critics to "Find out what he drinks and send a case to my other generals." Woodford Reserve's current Master Distiller is only the seventh in Brown-Forman's 140-year history.
You find many recipes for bourbon drinks on these websites, including one for After Midnight in Kentucky, which gets my vote for "Best Name." There's also the famous Mint Julep, the traditional drink of the Kentucky Derby. I had a Mint Julep once and didn't like the combination of bourbon and mint, but bourbon does go well with other flavors, especially chocolate. Bourbon balls, which consist of a bourbon-laced cream candy coated with chocolate, are a specialty around here. A lot of home cooks make them for Christmas, and I've seen them on the dessert menu at a well-known Louisville restaurant. Also, you really haven't lived until you've had bread pudding with bourbon sauce. It's just that good.
As it is, the Beam corporate headquarters are in the Chicago area, not Kentucky. Although these acquisitions happen all the time in the global economy, the news that a company on the other side of the world is acquiring two such iconic Kentucky brands is still a little startling. Suntory is featured in the film Lost in Translation, in which Bill Murray portrays an American actor filming a commercial for Suntory's liquors. While in Japan, he meets Scarlett Johannson's character, and they develop an unusual friendship. As I remember it, the film explored the problems of communication between individuals against the larger backdrop of a cross-cultural adventure. It seemed to make the point that some of the worst misunderstandings occur between people who can't use language and cultural barriers as an excuse.
It's fascinating to think that an enterprise with such humble origins as bourbon is now a global commodity. One thing bourbon doesn't have and seems to need at this juncture is its own god. The gods of wine are Dionysus and Aphrodite, but they really don't jibe with bourbon, which has nothing to do with grapes or lofty elegance. I imagine someone like Elijah Craig. I don't know what the real Craig looked like, but my mythical one is fiery and bearded, with piercing eyes and a commanding voice. He cusses like a sailor but can explain the finer points of corn, winter wheat, barley, rye, and Kentucky spring water like nobody's business. He's like an Old Testament patriarch, except that when he strikes his staff on the rock, 90 proof comes out instead of milk and honey.
Showing posts with label Elijah Craig. Show all posts
Showing posts with label Elijah Craig. Show all posts
Thursday, January 16, 2014
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