I seem to be preoccupied, in my recent Facebook postings, with food. I think there are several reasons for this. For one, it's winter, and most of us are in hibernation, especially with the kind of deep freeze we've had this year. You can't always hit the sidewalks for a carefree stroll in the sun (especially when they're covered with ice), but you can always put a casserole in or bake some bread.
In just the last month, I've written posts about baking bread and cinnamon rolls, cooking chicken stew with escarole, making marinara and Bechamel sauce for lasagna, fixing Spanish rice, baking chocolate Valentine's cookies, re-creating a ravioli and broccoli dish I had years ago in Somerville, Mass., and trying to figure out how my grandmother made cornbread. Unlike other things that might eat up your day, a well-prepared meal can rarely be considered a waste of time. My only regret is that my circle of college friends, whom I used to enjoy cooking with, is now too far-flung to make group dinners possible.
OK, so it's winter, but I believe there's more to my food-mindedness than that. In addition to my own birthday, both my mother's and my father's birthdays occur in midwinter, so I've naturally been thinking more about the two of them than usual. Inextricably tied up with memories of childhood are memories of foodways and family meals. How I regret not finding out how my mother made certain things, like pancakes and meatloaf! How I wish I could be in my grandmother's kitchen again, eating her fried chicken. How well I remember the taste of a grilled cheese sandwich and Campbell's Tomato Soup, a common childhood lunch. How much fun it would be to prank my dad on his birthday one more time by putting hot pepper in the Jello!
If I were to self-analyze, I'd say that many of my kitchen adventures represent self-mothering, an attempt to take care of myself through culinary means. Gridlock in Washington? That's OK, here's a blueberry smoothie. Emperor has no clothes? Never mind, have some stew. Yet another inane conversation overheard in Starbucks? Time to make biscuits. Snarky relative? There's a recipe for Chicken Piccata around here somewhere.
I can tell that it really is self-nurturing and not self-indulgence by the judiciousness with which I (usually) weigh what I'd like to have with what seems most nutritious. I grew up in the meat and potatoes era, but I've branched out: I'm always looking for new ways to fix vegetables, including some I'm not used to using. I think I shocked some old friends the other day when I announced I making the potato soup I've been making for 30 years with celery instead of leaving it out as I've always done. "But you hate celery!" I heard, almost immediately. It's true, I always did; but then I vacationed in New Orleans, where the food was so divine and sometimes had celery in it, and there was that yummy tuna dill sandwich they used to have at the library that included celery, and so . . . there I was at the grocery store on Tuesday, eyeing celery on sale for $.77 and wondering why the bunches had to be quite so big. (The soup experiment hasn't gone down yet, but I can't imagine it will use more than a couple of stalks, which could mean ants on logs in my near future.)
You may not believe it, but I also have less of a tendency toward snacking and unrestrained dessert foraging than I used to have. That's not to say I've dropped it altogether, but I'll give you an example. I heard about a new type of Ben & Jerry's ice cream yesterday that apparently includes two different flavors in a single pint along with a core of something delectable like raspberry jam or fudge. My most immediate thought was, "Wow, that's extreme!" instead of "I have to see if Kroger has it!" (I will have to see if Kroger has it, but it wasn't my very first thought. See what I mean?)
So I can't, at the moment, do anything about unemployment, political intransigence, ignorance, incivility, dishonesty, or the rampant failure of so many schools to teach information literacy, but I can at least try to feed myself, which is saying a lot in a world where way too many people still go to bed hungry. We could all use an infusion of Demeter, which is probably why I'm so preoccupied with her. When I think about my parents, I think they'd be pleased that I invested the money a couple of years ago in all the kitchen basics I'd never bothered with before. Fake it till you make it, I can hear them saying. Fake it till you make it. And by the way, your biscuits are better than they used to be.
Thursday, February 27, 2014
Friday, February 21, 2014
In the Heartland, an Autumn Night
Sometimes it's hard to know what to write about when the time for doing the blog comes around. It's been an adventurous week. I've had home maintenance, a stuffy nose, a change of coffeehouse scenes, walks in the sun, and earlier this evening, a talk with two underemployed twenty-somethings who are just as frustrated with the economy as the rest of us. The perception about all the jobs going to the newly graduated? That's not really true, it seems. It's equal parts enlightening and sad to hear young people sound so disillusioned that early in their careers, though I remember being in a similar position once. Plus ça change.
So I was trying to decide on my topic and have been thinking about the events of the week. But having just had a long political discussion, my energy for current events is spent for now. You can only talk about the same thing for so long without getting bored, and I write the blog to have fun, after all.
What to do, what to do. Rather than write about anything tiresome, I find myself seeking a place of tranquillity. I know exactly where it is. I am thinking now about something that happened years ago, quite unexpectedly, at the end of what had been a very frustrating period, and it's there that I'll come to rest for the evening.
I was in a small midwestern town for a festival of world music. It was one of those events where you move around from place to place, hearing a Celtic band from the north of Spain in a church, a Cuban ensemble in a meadow, French cabaret in a theater, and an Afro-pop sensation in a bar. I was sitting in a small arts center somewhere off the main drag, having just been entertained by a flamenco performance (I can still see the dancer's flaming red dress and remember the drama of the singer's delivery). I took out my contacts between acts and had just put on some lipstick, who knows why, because we were all sitting in semidarkness. Reflex, I suppose.
There followed an Americana songwriter with whom I was not familiar at all. I had read the description of his music in the program, and he sounded interesting. When he took the stage, he did so with authority. During his opening banter, my anticipation was piqued even more. Something in his voice made you take notice.
His first number was a folk tune about love and betrayal, a grim traditional song, arranged by the artist, that I had never heard before. If you had been there, you would have seen my jaw drop and continue dropping until it hit the floor. Literally, I believe, my mouth was hanging open. My previous taste in music, while eclectic, had definitely tended toward the safer end of the pool. I had discovered a liking for the blues after a breakup with my first serious boyfriend years previously, but many blues songs seemed to deflect the harsh realities they revealed with humor. This was something else entirely, something so raw and honest it was almost painful to hear.
Song after song that night spoke of heartache, irretrievable loss, dreams that never came true, dangerous attractions, and loneliness. It sounds bleak, but strangely it wasn't. It was so human. Where you might have feared to wade into such waters with someone less capable, in this case you felt that you could go in there with him and come back out again and somehow be glad you had done it. I'm not going to get fancy with Aristotle on catharsis or anything because I'm not sure that's what it was. But talk about transformative! I could almost hear the people around me holding their breath. I have rarely, if ever, felt the same kind of hush take over a room. An unexpected thought came into my head: I seemed to sense angels hanging about. I now understand that something sacred actually was occurring, and that that was what I and no doubt everyone else was experiencing.
Amid all the seriousness, there were humorous songs (one of which might even have offended me fifteen minutes earlier), more banter, and a sense of direct connection between performer and audience. It was as if we were sitting around in someone's living room. The artist had blue eyes and a very direct gaze; if you happened to find it trained on you it was rather electrifying. I knew from past experience with this festival that the people around me were undoubtedly well-versed in not only the genre but the artist's entire repertoire, but it was all new to me. I couldn't believe I had never heard of him before. I guess the answer to that is that some things only come to you when you're able to hear them.
I read a review of the performance afterwards in which someone noted the rapt attention in the crowd that I had noticed, mentioning that a few silly people actually chose to leave early. I was one of the people who left, though as the performance was so truly remarkable, that may sound surprising. I did, however, have a plan to catch as many acts as possible during the festival, and at a certain juncture, listened to an internal imperative to get up and move. I slipped out and made my way to Main Street, thinking distractedly of the other acts I intended to hear and where I might find dinner. And so it was, fifteen minutes later, that I was standing in the middle of a crowded festival street, munching on something spicy, and realizing that whatever else the festival held in store, for me, at least, it had peaked. I was also wondering just what in the hell had happened in there, a question that has never been answered to my satisfaction.
As a mythologist, I can venture some good explanations, but as I said before, I'm not doing that. I sometimes think back to that night, though, and can feel myself once again in that room. I recall the sensation of thinking, wow, we're getting in pretty deep here, but somehow it only seems right. It was the experience of seeing sadness and pain turned into art that then had the power to change you. It was artistic honesty, not someone trying to sanitize messy things or make them seem better than they are. And yet, at the end of it, you felt more hopeful. I felt more hopeful. It was such a paradox, and so it remains. And I think about it still.
So I was trying to decide on my topic and have been thinking about the events of the week. But having just had a long political discussion, my energy for current events is spent for now. You can only talk about the same thing for so long without getting bored, and I write the blog to have fun, after all.
What to do, what to do. Rather than write about anything tiresome, I find myself seeking a place of tranquillity. I know exactly where it is. I am thinking now about something that happened years ago, quite unexpectedly, at the end of what had been a very frustrating period, and it's there that I'll come to rest for the evening.
I was in a small midwestern town for a festival of world music. It was one of those events where you move around from place to place, hearing a Celtic band from the north of Spain in a church, a Cuban ensemble in a meadow, French cabaret in a theater, and an Afro-pop sensation in a bar. I was sitting in a small arts center somewhere off the main drag, having just been entertained by a flamenco performance (I can still see the dancer's flaming red dress and remember the drama of the singer's delivery). I took out my contacts between acts and had just put on some lipstick, who knows why, because we were all sitting in semidarkness. Reflex, I suppose.
There followed an Americana songwriter with whom I was not familiar at all. I had read the description of his music in the program, and he sounded interesting. When he took the stage, he did so with authority. During his opening banter, my anticipation was piqued even more. Something in his voice made you take notice.
His first number was a folk tune about love and betrayal, a grim traditional song, arranged by the artist, that I had never heard before. If you had been there, you would have seen my jaw drop and continue dropping until it hit the floor. Literally, I believe, my mouth was hanging open. My previous taste in music, while eclectic, had definitely tended toward the safer end of the pool. I had discovered a liking for the blues after a breakup with my first serious boyfriend years previously, but many blues songs seemed to deflect the harsh realities they revealed with humor. This was something else entirely, something so raw and honest it was almost painful to hear.
Song after song that night spoke of heartache, irretrievable loss, dreams that never came true, dangerous attractions, and loneliness. It sounds bleak, but strangely it wasn't. It was so human. Where you might have feared to wade into such waters with someone less capable, in this case you felt that you could go in there with him and come back out again and somehow be glad you had done it. I'm not going to get fancy with Aristotle on catharsis or anything because I'm not sure that's what it was. But talk about transformative! I could almost hear the people around me holding their breath. I have rarely, if ever, felt the same kind of hush take over a room. An unexpected thought came into my head: I seemed to sense angels hanging about. I now understand that something sacred actually was occurring, and that that was what I and no doubt everyone else was experiencing.
Amid all the seriousness, there were humorous songs (one of which might even have offended me fifteen minutes earlier), more banter, and a sense of direct connection between performer and audience. It was as if we were sitting around in someone's living room. The artist had blue eyes and a very direct gaze; if you happened to find it trained on you it was rather electrifying. I knew from past experience with this festival that the people around me were undoubtedly well-versed in not only the genre but the artist's entire repertoire, but it was all new to me. I couldn't believe I had never heard of him before. I guess the answer to that is that some things only come to you when you're able to hear them.
I read a review of the performance afterwards in which someone noted the rapt attention in the crowd that I had noticed, mentioning that a few silly people actually chose to leave early. I was one of the people who left, though as the performance was so truly remarkable, that may sound surprising. I did, however, have a plan to catch as many acts as possible during the festival, and at a certain juncture, listened to an internal imperative to get up and move. I slipped out and made my way to Main Street, thinking distractedly of the other acts I intended to hear and where I might find dinner. And so it was, fifteen minutes later, that I was standing in the middle of a crowded festival street, munching on something spicy, and realizing that whatever else the festival held in store, for me, at least, it had peaked. I was also wondering just what in the hell had happened in there, a question that has never been answered to my satisfaction.
As a mythologist, I can venture some good explanations, but as I said before, I'm not doing that. I sometimes think back to that night, though, and can feel myself once again in that room. I recall the sensation of thinking, wow, we're getting in pretty deep here, but somehow it only seems right. It was the experience of seeing sadness and pain turned into art that then had the power to change you. It was artistic honesty, not someone trying to sanitize messy things or make them seem better than they are. And yet, at the end of it, you felt more hopeful. I felt more hopeful. It was such a paradox, and so it remains. And I think about it still.
Thursday, February 13, 2014
The Slippery Slopes of Sochi
"What are you going to do? Dice me, slice me, or peel me? There are so many choices!" --Jim Carrey, The Truman Show
It's wintertime in Kentucky, and this year we haven't had to travel to have a bit of the Olympic experience. In my back parking lot we've been plagued by black Avalanches with dark windows and fast-moving vehicles with unfriendly drivers in just the last week alone. When I'm not skating across a slippery lot to move my car, I'm pushing the recycling bin down an icy incline while hoping not to get brained, like the hockey coach who was recently hit by a puck, by something falling from the fire escape (I'm told it had a loose bolt a while back).
To give the Olympics their due, watching on TV is almost as hair-raising at times as real life. I've been a little less immersed in the Games this time than I sometimes am, and I'll tell you why. I usually enjoy the Olympics for the sportsmanship, the sheer athletic ability, and the sight of competitors coming from all over the world to participate. Pierre de Coubertin promoted the modern Olympics as a "festival of human unity," hoping to imbue them with some of the sacred purpose they originally served in ancient Greece. While one strains at times to detect qualities of brotherhood, sisterhood, and unity amid the commercialism and hype of today's Games, it's still there in the sincere efforts of athletes who push themselves to achieve more than they thought possible. It's there in the sight of competitors applauding others who have won honestly, appreciating their accomplishments in a sportsmanlike way. It's there in the human interest stories.
This year, though, I seem to detect even more politics than usual swirling about the Games. There's also a bit more showboating, many oddly dramatic costumes, mannerisms, and speeches, and a stilted quality to some of the commentary. Huh? Say what? All I want to do is enjoy athletic feats, not feel like I'm being asked to figure out what someone is trying to sell. I'm reminded of the scene in The Truman Show (in its own right a hilarious commentary on the blurring of real life, entertainment, and marketing) in which Truman's wife stops in the middle of a scripted conversation, looks at the camera, and pitches a particular brand of cocoa.
Is this the future of product placement? Is it mass hysteria? Something in the water? It's as much like watching Kabuki theatre or opera as it is an athletic competition, and the Olympics don't need that, in my opinion. The things skilled athletes can do on skies, sleds, boards, and skates don't need enhancement, which just gets in the way. The crux of the problem is that--to borrow John MacAloon's performance categories once again--there seems to be much less ritual and festival and much more spectacle and gamesmanship this time around. Just an impression on my part.
So my enjoyment has fallen off, and I've found my attention straying at times. I've even watched some of the competition with the sound turned down. When I can forget all the histrionics and distractions and become absorbed in the sheer mechanics of the athleticism, I'm still amazed at what people can do. The scenery is gorgeous and provides more than enough drama as a backdrop to all the action. I have to think the atmosphere of hyperreality surrounding the Games must be terribly trying to the competitors, who have enough to do to keep their concentration focused. Possibly they're used it.
The charm of the Winter Olympics lies in watching someone careen down an icy mountain at top speed, or twirl through the air and land gracefully on skates, without having to do it yourself. It's largely a vicarious thrill; I'm content to tune in from the relative safety of my couch. I've even been known to drink a mug of hot cocoa while watching, but it's usually not the brand someone else is selling. I like to reserve those decisions for myself.
It's wintertime in Kentucky, and this year we haven't had to travel to have a bit of the Olympic experience. In my back parking lot we've been plagued by black Avalanches with dark windows and fast-moving vehicles with unfriendly drivers in just the last week alone. When I'm not skating across a slippery lot to move my car, I'm pushing the recycling bin down an icy incline while hoping not to get brained, like the hockey coach who was recently hit by a puck, by something falling from the fire escape (I'm told it had a loose bolt a while back).
To give the Olympics their due, watching on TV is almost as hair-raising at times as real life. I've been a little less immersed in the Games this time than I sometimes am, and I'll tell you why. I usually enjoy the Olympics for the sportsmanship, the sheer athletic ability, and the sight of competitors coming from all over the world to participate. Pierre de Coubertin promoted the modern Olympics as a "festival of human unity," hoping to imbue them with some of the sacred purpose they originally served in ancient Greece. While one strains at times to detect qualities of brotherhood, sisterhood, and unity amid the commercialism and hype of today's Games, it's still there in the sincere efforts of athletes who push themselves to achieve more than they thought possible. It's there in the sight of competitors applauding others who have won honestly, appreciating their accomplishments in a sportsmanlike way. It's there in the human interest stories.
This year, though, I seem to detect even more politics than usual swirling about the Games. There's also a bit more showboating, many oddly dramatic costumes, mannerisms, and speeches, and a stilted quality to some of the commentary. Huh? Say what? All I want to do is enjoy athletic feats, not feel like I'm being asked to figure out what someone is trying to sell. I'm reminded of the scene in The Truman Show (in its own right a hilarious commentary on the blurring of real life, entertainment, and marketing) in which Truman's wife stops in the middle of a scripted conversation, looks at the camera, and pitches a particular brand of cocoa.
Is this the future of product placement? Is it mass hysteria? Something in the water? It's as much like watching Kabuki theatre or opera as it is an athletic competition, and the Olympics don't need that, in my opinion. The things skilled athletes can do on skies, sleds, boards, and skates don't need enhancement, which just gets in the way. The crux of the problem is that--to borrow John MacAloon's performance categories once again--there seems to be much less ritual and festival and much more spectacle and gamesmanship this time around. Just an impression on my part.
So my enjoyment has fallen off, and I've found my attention straying at times. I've even watched some of the competition with the sound turned down. When I can forget all the histrionics and distractions and become absorbed in the sheer mechanics of the athleticism, I'm still amazed at what people can do. The scenery is gorgeous and provides more than enough drama as a backdrop to all the action. I have to think the atmosphere of hyperreality surrounding the Games must be terribly trying to the competitors, who have enough to do to keep their concentration focused. Possibly they're used it.
The charm of the Winter Olympics lies in watching someone careen down an icy mountain at top speed, or twirl through the air and land gracefully on skates, without having to do it yourself. It's largely a vicarious thrill; I'm content to tune in from the relative safety of my couch. I've even been known to drink a mug of hot cocoa while watching, but it's usually not the brand someone else is selling. I like to reserve those decisions for myself.
Wednesday, February 5, 2014
Film Noir, Cars, and the Super Bowl
Sometimes January and February usher in a feeling of boredom, a letdown after all the holiday activity. Not this year. What with the Golden Globes and other awards shows, my birthday, and the Super Bowl, on top of the build-up to the Olympics, there's hardly been a minute to spare. That's what happens to mythologists trying to keep their ear to the ground without falling prey to background noise. You may have run into the same thing.
My birthday? Oh, thanks, for asking. There was an unexplained visitation from someone who appeared, despite a locked outer door, to knock on my own personal door at the same time as a scheduled but cancelled appointment that morning, but as we (or at least, I) like to say around here, whatever. I got some work accomplished and enjoyed an evening out; at or around midnight, I was eating Chocolate Bourbon Pecan Pie with a friend, and I call that a success.
Social media has presented its own challenges this week, on top of the usual cultural churn. I had the intriguing experience of seeing a comment I'd posted to someone else's Facebook page disappear not only from her page but also from my own activity log, as if it had never been (actually, the entire thread disappeared). I'm not sure how that happened, and neither was the page's moderator. It smacks a little of Hermes, the god of communications, commerce, and tricks -- or it could be gremlins. I'm not sure whether Mercury is in retrograde at the moment or not, so perhaps we can't blame him.
As for the Super Bowl, I actually am not a great football fan, but after hearing about the game and its commercials from others who were watching, I decided to stick my toe in the water and at least check out the advertisements. (I recognize the Super Bowl as an important cultural ritual -- I just don't enjoy football.) I didn't see all the commercials, but of the humorous ones, my favorite was the Radio Shack spot with the '80s icons clearing out the store as Loverboy wails in the background. I commend Radio Shack for its sense of humor.
And who else showed up but Bob Dylan? Weren't we just talking about him? I've not only watched his spot several times, I've also read reviews of it, including a couple from The New Yorker, which, it seems to me, royally missed the point ("Close Read" indeed). Some reviewers acknowledge Mr. Dylan's enigmatic nature but take the ad itself at face value, as a "jingoistic" (one reviewer's term) tribute to Detroit and American-built cars. On a simple reading, this might appear to be true, but I doubt that's all there is to it because, after all . . . Jingoistic? Bob Dylan? There's also the fact that, as of last month, Chrysler is wholly owned by Fiat, an Italian company, and Fiat Chrysler is soon to be tax resident in Great Britain, according to The Wall Street Journal. I thought I detected a slight British intonation in Mr. Dylan's final pronunciation of the word "car," though it could, of course, be accidental.
Wordplay finds itself traveling some interesting byways -- weren't we just talking about foreign acquisitions of American brands? With the above facts in mind, I'm wondering whether there isn't a certain amount of irony in Mr. Dylan's delivery of the Chrysler message. This is not to take away from the pride in American craftsmanship he refers to in the commercial; I judge that to be quite real enough. But taken with the film noirish darkness permeating some of the ad's scenes and the somber rendering of Mr. Dylan's "Things Have Changed" that forms the soundtrack, I sense something more complex at work.
What one reviewer took as a pastiche of typical scenes of Americana seems a bit more ambiguous to me. Someone peering through blinds at a darkened street . . . a pair of eyes seen in a rearview mirror . . . a person draped in a flag, at the ocean's edge . . . a diner customer whose smiling thanks looks a bit like a grimace . . . a rather anxious-looking baby in the arms of its mother . . . oh, look, there's Marilyn Monroe . . . a tattoo customer attempting to duplicate on her own skin the original Rosie the Riveter . . . a rather savage young woman, running wild along a ridgeline . . . a cowboy falling from a horse . . . fast traffic in a narrow tunnel, seen from two angles . . . scenes of the road (I've been out there. It does look like that.) . . . a city viewed from above . . . a partially thawed river.
And there's the finale, which features Mr. Dylan, in character as the auto spokesman, leaning on a pool table and declaring, with a group of workers behind him, that "We will build your car." One of the workers, nodding slightly, wears a big hat and bears a weird, blurry resemblance to an officiant in clerical garb as the background goes out of focus. Those scenes of baseball pitches and athletic cheerleaders might seem more innocent if it weren't for glimpses of characters and situations that seem to have strayed out of Double Indemnity, The Hustler, or The Road more than Norman Rockwell.
So while some reviewers seem dismayed at this commercial's "boosterism," which they see as shallow, I take it instead as a rather layered statement. The opening question, "What's more American than America?" Does it mean, simply, that many have imitated but none have duplicated the spirit of America? Or does it refer, more darkly, to something else? It's an open question, one I think the viewer is invited to actively consider. A commercial that makes you think? Apparently so, since viewing it merely as a simple attempt to sell cars creates some puzzling questions. It's really more like a poem, I think.
My birthday? Oh, thanks, for asking. There was an unexplained visitation from someone who appeared, despite a locked outer door, to knock on my own personal door at the same time as a scheduled but cancelled appointment that morning, but as we (or at least, I) like to say around here, whatever. I got some work accomplished and enjoyed an evening out; at or around midnight, I was eating Chocolate Bourbon Pecan Pie with a friend, and I call that a success.
Social media has presented its own challenges this week, on top of the usual cultural churn. I had the intriguing experience of seeing a comment I'd posted to someone else's Facebook page disappear not only from her page but also from my own activity log, as if it had never been (actually, the entire thread disappeared). I'm not sure how that happened, and neither was the page's moderator. It smacks a little of Hermes, the god of communications, commerce, and tricks -- or it could be gremlins. I'm not sure whether Mercury is in retrograde at the moment or not, so perhaps we can't blame him.
As for the Super Bowl, I actually am not a great football fan, but after hearing about the game and its commercials from others who were watching, I decided to stick my toe in the water and at least check out the advertisements. (I recognize the Super Bowl as an important cultural ritual -- I just don't enjoy football.) I didn't see all the commercials, but of the humorous ones, my favorite was the Radio Shack spot with the '80s icons clearing out the store as Loverboy wails in the background. I commend Radio Shack for its sense of humor.
And who else showed up but Bob Dylan? Weren't we just talking about him? I've not only watched his spot several times, I've also read reviews of it, including a couple from The New Yorker, which, it seems to me, royally missed the point ("Close Read" indeed). Some reviewers acknowledge Mr. Dylan's enigmatic nature but take the ad itself at face value, as a "jingoistic" (one reviewer's term) tribute to Detroit and American-built cars. On a simple reading, this might appear to be true, but I doubt that's all there is to it because, after all . . . Jingoistic? Bob Dylan? There's also the fact that, as of last month, Chrysler is wholly owned by Fiat, an Italian company, and Fiat Chrysler is soon to be tax resident in Great Britain, according to The Wall Street Journal. I thought I detected a slight British intonation in Mr. Dylan's final pronunciation of the word "car," though it could, of course, be accidental.
Wordplay finds itself traveling some interesting byways -- weren't we just talking about foreign acquisitions of American brands? With the above facts in mind, I'm wondering whether there isn't a certain amount of irony in Mr. Dylan's delivery of the Chrysler message. This is not to take away from the pride in American craftsmanship he refers to in the commercial; I judge that to be quite real enough. But taken with the film noirish darkness permeating some of the ad's scenes and the somber rendering of Mr. Dylan's "Things Have Changed" that forms the soundtrack, I sense something more complex at work.
What one reviewer took as a pastiche of typical scenes of Americana seems a bit more ambiguous to me. Someone peering through blinds at a darkened street . . . a pair of eyes seen in a rearview mirror . . . a person draped in a flag, at the ocean's edge . . . a diner customer whose smiling thanks looks a bit like a grimace . . . a rather anxious-looking baby in the arms of its mother . . . oh, look, there's Marilyn Monroe . . . a tattoo customer attempting to duplicate on her own skin the original Rosie the Riveter . . . a rather savage young woman, running wild along a ridgeline . . . a cowboy falling from a horse . . . fast traffic in a narrow tunnel, seen from two angles . . . scenes of the road (I've been out there. It does look like that.) . . . a city viewed from above . . . a partially thawed river.
And there's the finale, which features Mr. Dylan, in character as the auto spokesman, leaning on a pool table and declaring, with a group of workers behind him, that "We will build your car." One of the workers, nodding slightly, wears a big hat and bears a weird, blurry resemblance to an officiant in clerical garb as the background goes out of focus. Those scenes of baseball pitches and athletic cheerleaders might seem more innocent if it weren't for glimpses of characters and situations that seem to have strayed out of Double Indemnity, The Hustler, or The Road more than Norman Rockwell.
So while some reviewers seem dismayed at this commercial's "boosterism," which they see as shallow, I take it instead as a rather layered statement. The opening question, "What's more American than America?" Does it mean, simply, that many have imitated but none have duplicated the spirit of America? Or does it refer, more darkly, to something else? It's an open question, one I think the viewer is invited to actively consider. A commercial that makes you think? Apparently so, since viewing it merely as a simple attempt to sell cars creates some puzzling questions. It's really more like a poem, I think.
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